So I'm sitting here in the conference, day 3 -- it is gorgeous and sunny outside - but of course I can't see it. Las Vegas is a pretty surreal place to be.
Still, I'm riveted because Shel Holtz is talking. He's synthesizing the converations and presentations that have been happening and pulling it together in a way that makes sense.
He mentioned a couple of stats that got my attention:
5/50 -- in 5 years, 50% will be user generated content
1% rule - 1% of community generate new content
10% rule - 10% of community contribute to existing content
Interesting stat and I got up and asked Shel whether this applied to internal content generation, to intranets and other social networks for employees. No answer yet unfortunately.
He asked: How many social networks can one person belong to before they're no longer really engaged? I don't know.
But I definitely want to check out NING which is Marc Andreisen's new product (he was the founder of Netscape).
Thank goodness -- he said something that I think can't be emphasized enough. Stop thinking about these tools as something only the younger generation looks at. The fastest growing users online are administrative professionals and people with incomes under $30K.
A no duh that I've heard over and over here: You start with a goal, and then implement the solution. Don't do it the other way around.
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